An Impact Study of Relationship Marketing and Service Quality on Parents' Loyalty in Private Senior and Vocational School: The Case of M School in Kaohsiung
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 103 === With the trend of fewer children toward the private senior and vocational high schools, incentives are so important that schools have to meet parents’ demand. This study aims to investigate impacts of relationship marketing and service quality on parents’ lo...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/dkq2e9 |