The Strategy for Private Label and National Brand with Infant Specially Shop in Taiwan- A Dynamic View of BMC

碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 103 === Private label is more and more important to manage retail companies in Taiwan, because it can upgrade horizontal competitiveness. Private label is always marketed in store, so this research will implement case studies with infant stores in Taiwan. First we s...

Full description

Bibliographic Details
Main Authors: Yen-Hung Chen, 陳彥宏
Other Authors: Ting-Lin Lee
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/20898833476083973972