EXPLORING MARKETING STRATEGIESFOR SPANISH PREMIUM WINES IN TAIWAN
碩士 === 國立高雄大學 === 國際企業管理碩士學位學程 === 103 === The wine industry is nowadays one of the most globalized industries in the world. Traditionally, wine has been viewed as a European product but new-world wine producer countries nowadays represent a strong competence. In terms of consumption, the European U...
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08110861539994093949 |