The Effectiveness of Brand Equity on Consumer Purchase Intention through Social Media-Twitter as An Example
碩士 === 國立高雄大學 === 國際企業管理碩士學位學程 === 103 === Abstract The high development of Social media is taking huge advantage on the business market and this new media can be used consumer interaction. As we know consumers interact with mobile phone more than Personal computer to obtain the updated information...
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| Format: | Others |
| Language: | en_US |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8qqx6t |