Factors Affecting Particaptors' Intentions on Crowdfunding Sponsorship: A Social Cognitive Perspective

碩士 === 國立高雄大學 === 資訊管理學系碩士班 === 103 === Crowdfunding refers to websites for individuals who raise funds through relatively small contributions from relatively large number of individuals via the internet either in the form of donation or in exchange for some forms of rewards or rights. Compared with...

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Bibliographic Details
Main Authors: Chung-Hsien Wu, 吳忠憲
Other Authors: Ying-Feng Kuo
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/93130943456436446294