The Effects of Framing and Cause-Related Marketing on Crowdfunding Sponsors’ Intentions
碩士 === 國立高雄大學 === 資訊管理學系碩士班 === 103 === In recent years, crowdfunding sprang up and became a new way to raise funds from the public instead of senior investors. In Crowdfunding, project creator can only persuade people to sponsor the project by the project’s content and information. Hence, project i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2bv79p |