Analysis of Diversification Strategies and the Performance of International Tourist Hotels
碩士 === 國立高雄大學 === 經營管理研究所 === 103 === Facing rapid development and rising degree of competition, many international tourist hotels (ITHs) try to diversify revenues and tourists in order to decrease risks, augment profit, and enhance performance. However, previous studies did not conclude the effe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/df96tt |