Impact of Brand Loyalty on Cosmetics Buying Behavior – A Study of Mongolian Female Consumers
碩士 === 國立聯合大學 === 經營管理學系碩士班 === 103 === Cosmetics industry has a share of 135 billion dollars in the global market. The biggest multinational cosmetics companies in the world such as Avon, Procter and Gamble, Oriflame, Deoproce, Nivea, and L’oreal are very much interested in the Mongolian market. Co...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88328956970538610072 |