A Study of the Influence among Online Game Player’s Involvement, Information Quality and Online Word-of-Mouth to the Purchase Intention of Virtual Props
碩士 === 國立虎尾科技大學 === 工業工程與管理研究所 === 103 === Online game companies changed their charging methods from monthly payment into free charge, and their profit is also changed from monthly payment into virtual item sales. This research is focused on players making online purchase , We''ll also di...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/435k2z |