The Effect of Country of Origin, Consumer Ethnocentrism, Product Knowledge on the Consumer Product Judgment. An Empirical in Taiwan Cell Phone Market.
碩士 === 國立虎尾科技大學 === 經營管理研究所 === 103 === With the developing of technology nowadays, cell phones become an important part of our life. This makes the cell phones have been improved with many shapes, colors and functions. Thus, the ways the customer can choose the suitable cell phone for themselves, h...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/etd3hx |