Consumer Focus Affects Impulse Buying in Taiwan Night Market
碩士 === 國立虎尾科技大學 === 經營管理研究所 === 103 === Background: Impulse buying behavior is a common phenomenon in daily life of consumers and also a focus of marketing management strategies. Nowadays, shopping is not merely to get necessary daily merchandises. It has become a leisure activity or individual’s li...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xrxady |