The Relationship between Advertising Appeals and Post-purchase regret
碩士 === 中國文化大學 === 國際企業管理學系 === 103 === Consumers inevitably experience the negative emotions of post-purchase regret af-ter purchase. Such a negative emotion would decrease their repurchase intention. The existing lieterature on the antecedent variables on post-purchase regret has ignored the...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/51174705379320378862 |