The Relationship between the Actual and the Ideal Self-Congruence and Post-Purchase Regret: The Mediating Effect of Emotional Attachment
博士 === 中國文化大學 === 國際企業管理學系 === 104 === Regret is the negative emotion occurring most frequently in consumers after assessing the results of their purchase decisions. Extant literature has shown that regret has a negative impact on customer satisfaction and a positive impact on switching intention, a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pcyc7z |