The Application of Elaboration Likelihood Model (ELM) to Website Shopping—Take Mobile Phone as an Example
碩士 === 中國文化大學 === 國際企業管理學系 === 103 === This research aims to investigate the relationship between the Elaboration Likelihood Model (ELM) and consumer involvement under the situation of website shopping. The ELM of persuasion proposed by Petty and Cacioppo (1986) is a dual process theory indicating h...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71572336883562933423 |