An Analysis of Web's Purchasing Intention for Beauty Products

碩士 === 中國文化大學 === 國際企業管理學系 === 103 === Growing popularity of the Internet, consumer’s habits change gradually. Today, many consumers buy daily supplies needed through the Internet, and many companies use network platform selling products. Therefore, web shopping has become today's consumers is...

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Bibliographic Details
Main Authors: Chang, Ya-Ju, 張雅茹
Other Authors: Lin, Ching-Wen
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/00590128551334871068