Convenience Store in Emerging Markets:Marketing Analysis and Entry Mode Suggestion of 7-Eleven in Mongolia
碩士 === 中國文化大學 === 國際貿易學系 === 104 === Mongolia is an emerging market. With recent increase in economic flow to Mongolia, it has moved from low income country to mid-low and it’s expected to become mid-high income country in near future. Due to increase purchase power of common citizen in Mongolia man...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79f4z4 |