The Effects of Background Color in Online Retailing Store on Arousal and Recognition

碩士 === 中國文化大學 === 國際貿易學系 === 104 === A number of studies suggest that brain and subsequent behavior performance usually use the self report questionnaire. However, the validity of verbal arousal measurement is questioned. In contrast to these methods, psychophysiological measures offer most valid in...

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Bibliographic Details
Main Authors: Huang, Guann-Sayang, 黃冠翔
Other Authors: Lo, Shao-Kang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/10079506115984945414