Uses and Gratification Theory: Application to Vietnamese Viewer toward Korean Television Dramas
碩士 === 中國文化大學 === 新聞學系 === 103 === In the mid of 1990s, Korean Culture Wave or Hallyu has made penetration in East Asian countries as China, Taiwan and Vietnam. Until today, viewers in those countries more and more enjoy Korean entertainment products especially Korean Television Dramas even though t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6pcpe4 |