A Study on Strategic Alliance Partner Selection in Medical Tourism: Case of Partnership Between Enterprises of Taiwan and Mainland China
碩士 === 中國文化大學 === 觀光事業學系 === 103 === Tourism industry is not only to promote economic development, but also bring consid-erable economic benefits. Among them, the medical tourism industry has the great po-tential development. Moreover, Taiwan has a lot of attractive factors to Mainland China tourist...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/unaj47 |