A Study on Product Placement in Korean Drama: A Case Study of My Love from the Star
碩士 === 中國文化大學 === 韓國語文學系 === 103 === While enjoying TV shows, movies, and entertainments, it’s usually not difficult to find avariety of products’ and brands’ appearance. The phenomenon when a product or a brand isnaturally integrated into the media, which to some degree makes the audience having s...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/a9dva4 |