The Investigation on the Asian Metrosexual’s Perception of Country-of-Origin and Its Effect on the Buying Behavior of Cosmetics
碩士 === 中國文化大學 === 全球商務碩士學位學程碩士班 === 103 === This study discusses the new cosmetic market of Asian Metrosexual and examines how the perception of country-of-origin affects their buying behavior. The study conducts a qualitative methodology with on-line semi-structured interviews and asks young Asian...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19984205247701885482 |