How e-servicescape affect customer online behaviors: The moderating effect of gender and online shopping experience

碩士 === 中國文化大學 === 全球商務碩士學位學程碩士班 === 103 === When e-commerce are expanding at a tremendous rate, Internet web pages which is referred as electronic servicescape (e-servicescape) have marked their significant presence in the business world, and are predicted to continue to gain popularity. Nevertheles...

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Bibliographic Details
Main Authors: Phan Thi Phu Quyen, 潘福家
Other Authors: Wu, Wann-Yih
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/qfsxac