The study of consumers' switching intention between online and offline channel ─ An Example of The Convenience Goods
碩士 === 中國文化大學 === 企業實務管理數位學習碩士在職專班 === 103 === With the rapid development of e-commerce, network speed, the technologies of web page and Internet payment are advancing with the times, the popularity of smart phones has raised e-commerce to mobile commerce, it is paid more attention on the impact of...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7gnbsm |