The Relationships between Perceived Quality,Perceived Value and Purchase Intention for 4G Smartphones
碩士 === 中國文化大學 === 企業實務管理數位學習碩士在職專班 === 103 === This study aims to explore the relationships between perceived quality, perceived value and purchase intention for 4G smartphones, with the considerations of different levels of consumers’ technology acceptance. Through a questionnaire survey in Taiwan,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03775728950811718310 |