The Study of the Relationship between Price, Perceived Quality, Perceived Value and Purchase Intension for LCD TV
碩士 === 中國文化大學 === 企業實務管理數位學習碩士在職專班 === 103 === Thanks to recent technological innovations and the rapid developments of Optoelectronic industry, thin film transistor liquid-crystal-display televisions (TFT-LCD TV) has become one of the necessaries for households in the 21th Century. However, increas...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/89212039939377790001 |