The Influences of Brand Image, Consumer Perceived Value on Purchase Intention for Mainland China Tourists－In the Case of DIN TAI FUNG
碩士 === 中國文化大學 === 企業實務管理數位學習碩士在職專班 === 103 === There are natural landscape and delicious food in Taiwan that promote growing popularity. In the present, tourists from China is the main ethnic group for Taiwan tourism. However, most of the Chinese tourists come to Taiwan for the first time that is ra...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7mna4t |