Effects of Repurchase Intentions on Self-Congruence, Brand Identity and Customer Satisfaction ─ An Example of Facebook Check-in
碩士 === 靜宜大學 === 企業管理學系 === 103 === Taiwan is a country that has the highest proportion Facebook users in the world, and check-in in Facebook is one of the functions operators used to promote their products, brand and service, what kinds of situations consumers have higher check-in intentions? Accord...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fgp6mj |