The Study on Consumer's Intention to Use the Multiple Media Kiosk – Applying Decomposed Theory of Planned Behavior

碩士 === 靜宜大學 === 國際企業學系 === 102 === Recently in Taiwan convenience stores are rapidly developed and competitive each other, up to now different convenience stores are expanded and booming. They offer much more multiple selling ways to consumers. In these competitive conditions they would show diverge...

Full description

Bibliographic Details
Main Authors: TU, Kang-Yu, 杜岡郁
Other Authors: Chen, Tai-Lin
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/25416521990440417787