The Relationship among Green Brand Image, Consumer Altruistic Value, Green Purchasing Intentions and Consumer Satisfaction
碩士 === 靜宜大學 === 國際企業學系 === 103 === The purpose of the study is to empirically investigate the relationship between green brand image, consumer altruistic value, green purchasing intentions and consumer satisfaction. A questionnaire survey method to collect data for the target population that had bee...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43330438689402581561 |