The Impact of Technology and Novel Product Transformation Strategy on a Firm’s Marketing Channel – A Case Study on a Home Sewing Machine Firm in Taiwan
碩士 === 靜宜大學 === 國際企業學系 === 103 === Taiwan traditional industries have adopted the transformation behavior for years. The main purpose is to achieve competitive advantages and sustainable operation. In this changing industrial environment, the novel product development is directly connected to a firm...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6r94t6 |