The Research of Local Residents Involved in Festival Activities, Benefit Cognitions and Activity Attitude- A Case Study of Xinshe Flowers Festival

碩士 === 靜宜大學 === 觀光事業學系 === 103 === The study aimed to understand resident’s involvement of activity, benefit cognition, and attitude toward Xinshe Flowers Festival. A total of three hundred and ninety-five valid samples were collected by the study so as to examine the relationships among the above v...

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Bibliographic Details
Main Authors: Chang, Chun-sheng, 張俊生
Other Authors: Yuan-I Eric Yeh
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/m4w8gy