A Study on the Influences of Celebrity Worship on Special-Interest Tourism Attitude and Purchase Intention
碩士 === 靜宜大學 === 觀光事業學系 === 103 === In 2001, Korea Culture & Content Agency made a culture policy to develop Korean wave, and promoted the cultural industries of movie, Korean drama, and music. Since Korean pop music, movies, and television have highly worldwide reputation, it’s attraction on fan...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30923061629198661834 |