Measuring the Effectiveness of Dynamic Retargeted vs Generic Online Advertisement: The Big Five Personality Traits of the Consumer
碩士 === 靜宜大學 === 國際碩士學位學程 === 103 === The recent explosive growth of the global reach of the various platforms of social media alongside a host of new devices which helps making access to these platforms virtually twenty four seven, the need to measure the effectiveness of online advertisement is pra...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/73114602140132866246 |