The Effects of Product Promotions and Product Involvement on Purchase Intention- Perceived Value as a Mediator
碩士 === 實踐大學 === 企業管理學系碩士班 === 103 === With today's advanced information society, more cost-conscious consumers to purchase goods, companies have to survive in this environment, companies must carefully observe and meet the different needs of consumers, enterprises through organizing many diff...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/22qyze |