The Effects of Co-creation Value Experience on Repurchase Intention-Brand Image and Customer Participation as Mediators
碩士 === 實踐大學 === 企業管理學系碩士班 === 103 === The marketing has changed in the world. Every company need to provide services to customers. Furthermore the marketing model comes from traditional way to experience value of co-creation. Customers consider the self-participation to produce and give the successf...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z949ux |