The Relationships Among Brand Experience, Brand Relationships and Brand Loyalty- The Effortless as a Moderator

碩士 === 實踐大學 === 企業管理學系碩士班 === 103 === With the increasing personal income and lower import tariffs, consumer electronics products have gradually transformed from luxury goods into necessities in history. Branding is considered the most vital and valuable asset of firms. More, enterprises nowaday...

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Bibliographic Details
Main Authors: Su,Cheng-Ying, 蘇丞映
Other Authors: Wang,Yu-Peng
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/83588680158232938818