The Value of Cross Branding and the Piloted Study of PRAXES

碩士 === 實踐大學 === 服裝設計學系碩士班 === 103 === Based on literature review, in-depth interview, case study and the lectures in PRAXES the professors and lecturers in the fashion industry, the study is to build up strategies for the cross branding between PRAXES and Japanese illustrator Hiroshi Tanabe and the...

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Bibliographic Details
Main Authors: Hsu Yu Chi, 許育萁
Other Authors: Lee Tain Dow
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/90452976182579388290