A Study on the Optimization Strategies for the Marketing Channels of Chinese Liquor—the Case of the Shun Series of Liquor of Beijing Sugar Tobacco and Wine Corporation
碩士 === 實踐大學 === 企業管理學系碩士在職專班 === 103 === Abstract With the plasticizer additive event, the Chinese government adopted eight central provisions, six bans, official consumption restrictions and strict traffic regulation policy against drunk driving in 2012. Consumption of the high-priced liquor marke...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jhfrvc |