Only Consumers Prefer the Large Screen ? - The Effect of Display Size and Content Relevance on Advertising Effectiveness
碩士 === 東吳大學 === 心理學系 === 103 === The popularity of mobile device grows steadily. A survey showed that the number of people using mobile devices to access the Internet surpassed that of traditional PC users (KPCB Internet Trends, 2012). Many firms have begun to realize the importance of mobile device...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/679xr5 |