The Effects of Online Menu Picture/Text Presentation and Price on Consumers’ Restaurants Evaluation
碩士 === 東吳大學 === 心理學系 === 103 === Previous studies of restaurant menus focused on the nature of the effects of price labels, text description, background and layout design. Few studies examined how menu presentation influenced the mental processes of costumers. Based on the construal level theory (Tr...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63616962272761859687 |