The Relationship among Brand Image, Brand Love, Perceived Value, Customer Satisfaction and Behavior Intension－A Case Study of Smart Phone Users
碩士 === 東吳大學 === 企業管理學系 === 102 === In the age of Information-explosion, technology evolves as time being, while the popularity of smart phone changes how people see and use mobile phone thanks to the introduction of I-phone. The basic functions of smart phone include the follows: access to internet,...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/3zfy32 |