The Impact of Viral Marketing Videos on Users’ Motivation to Share in Social Networks – Using Facebook to Share YouTube Videos
碩士 === 東吳大學 === 企業管理學系 === 103 === In recent years, Internet marketing has become a global trend, a low cost, fastly propagating marketing medium. Common marketing channels include blogs, fan pages, shared articles, micro-films, Internet videos, & other different methods. Especially in the recen...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bx929j |