The Effects of Service Quality on Customer Satisfaction and Word of Mouth in Mobile Shopping Application
碩士 === 東吳大學 === 企業管理學系 === 103 === With the improvement of IT industry and the development of Internet, mobile devices has grown and changed the way of people living rapidly. One of the greatest change is the way of shopping, people can simply purchase by using App implication on smartphone at home....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86t562 |