The Effects of Airline’s Sustainable Marketing on Relationship Quality and Customer Loyalty
碩士 === 東吳大學 === 企業管理學系 === 103 === In the progress of population development and environmental change, scarcity of natural recourse is one the major sustainability topic nowadays. Airline industry is also facing huge difficulties of recourse scarcity, rising cost, and fierce competition. How to po...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06684418519571000109 |