The Effect of Flow Experience in Social Game User Participation on Hedonic Value, Social Value and Service Quality - A Study of Line App Games
碩士 === 東吳大學 === 企業管理學系 === 103 === With the evolution of technology and the popularization of smart mobile devices nowadays, user behaviors in social games have enlarged the business opportunity in marketplace. How to improve consumer perception towards service quality provided by social games is...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45b9x2 |