The Effects of Nostalgic Tendency and Experiential Value on Loyalty: An Example of Nostalgic Restaurants

碩士 === 東吳大學 === 企業管理學系 === 103 === In recent years, with social and cultural changes, ‘nostalgia’ has become a major motivation of the economic developments of cultural industry and catering industry. In history of the past, cultural industry and catering industry have played a vital role in the...

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Bibliographic Details
Main Authors: ALEXANDER YUNGCHUAN YANG, 楊允銓
Other Authors: KAI-CHIEH HU
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/hs5dpn