The Relationships Among Consumer's Perceived Risk ,Brand Trust, and Loyalty for Low Fare Carrier.
碩士 === 東吳大學 === 國際經營與貿易學系 === 103 === Over the past decade, the global aviation industry shows a crucial structural change—emerging of low fare carrier. Currently there are nearly a hundred of low fare carriers around the world, which results in more fierce competition in the aviation industry marke...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68359672229462369590 |