An Analysis of Brand Integration Strategy After the Merger
碩士 === 東吳大學 === 國際經營與貿易學系 === 103 === Following the increasing trend of globalization, many corporate entities have begun using the Mergers and Acquisitions (abbreviated M&A) to increase their competitiveness in order to face the increased challenges of a highly competitive corporate environment...
Main Authors: | PIN-HSIEN, LIN, 林品嫻 |
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Other Authors: | HSIAO-CHAO,HSIEH |
Format: | Others |
Language: | zh-TW |
Published: |
2015
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Online Access: | http://ndltd.ncl.edu.tw/handle/40900454944837448516 |
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