Effectiveness of Discount Range on Customer's Shopping Intentions –Physical Store and Online Store

碩士 === 東吳大學 === 資訊管理學系 === 103 === As mobile network is popularized, customers can always get online. Therefore, online stores are growing rapidly. It takes so little time and energy to shop online that customers can’t resist it. In the broad market, many physical store owners surely would like to j...

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Bibliographic Details
Main Authors: MENG-TING.LEE, 李孟庭
Other Authors: Tsong-Wu Lin
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/95312081131166580726