Analysis on Product Characteristics and Marketing Strategy Based on Product Life Cycle： A Case Study
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 103 === A product is like human life including four stages of product life cycle (PLC): introduction, growth, maturity and decline, and at each stage, its sale, profit, and marketing strategy are different. At the growth stage, product’s sale and profit will continu...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99786043506725414641 |